Iwata also hosted a set of interviews with employees and game developers called Iwata Asks, and he also hosted most of the Nintendo Direct presentations. In this position, he helped Nintendo grow economically and as a result Hiroshi Yamauchi elected him as his successor in May 2002, becoming the 4th president of Nintendo and the first president of the company not related to the Yamauchi family.ĭuring his tenure as presient he saw the release of the Nintendo DS, Wii, Nintendo 3DS, and Wii U systems, and he was also a significant part of Nintendo's transition into the "blue ocean" strategy, where the company would push the release of more casual and family-friendly titles (like the Touch Generations series) unlike what most rival companies did. In June 2000, he left HAL and joined Nintendo as the General Manager of the Corporate Planning Division. In 1993, Iwata was promoted as the president of HAL Laboratory, at the request of Hiroshi Yamauchi, then president of Nintendo. Upon graduation, he joined HAL in 1982 as a programmer and helped create major games such as Balloon Fight, Kirby's Dream Land, and EarthBound. While studying computer science at the Tokyo Institute of Technology, Iwata was one of several unpaid interns at Commodore Japan, assisting the subsidiary's general manager with technical and software development tasks.
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